Find Trending Keywords: 8 Brilliant Way
Successful SEO strategies are built on the foundation of high-impact keywords. As the digital landscape becomes more competitive, finding trending and relevant keywords is the need of the hour. In this comprehensive guide, we unravel eight brilliant ways to identify these keywords, supported by data, research, and authoritative sources.
These strategies are instrumental in improving your online visibility, driving organic traffic, and boosting conversion rates.
Understanding the significance of trending keywords
Before delving into the strategies, it’s imperative to understand the importance of catching trending keywords in the SEO game. Keywords that are current, relevant, and in-demand can significantly boost a website’s engagement rate by driving a wave of traffic organically. Traffic volume majorly depends on whether the utilized keywords are trending or not. Hence, it’s essential to understand and target keywords that are trending.
The Impact of Trending Keywords on SEO
In the context of Search Engine Optimization (SEO), trending keywords can make or break a website’s performance. It does not suffice to implement a couple of relevant keywords and expect the website to rank. SEO is an ongoing practice. The dynamism of search engines algorithms, coupled with the ever-changing interests of users, demands constant monitoring and adjustment of keyword strategy.
Key benefits of using trending keywords:
- Increased Visibility: Websites using trending keywords are more likely to be visible in search results, leading to increased traffic.
- Improved User Engagement: When your content aligns with current trends, users are more likely to engage, enhancing the website’s bounce rate and dwell time.
- Better Conversion Rates: Users drawn through trending searches are typically more primed for conversion, possibly because they sought the information actively.
It is believed that the top three search results get 75.1% clicks on Google, thus emphasizing the importance of seasonal and trending keywords in gaining visibility.
1. Leverage Google Trends
Google Trends is indeed one of the most effective, freely available tools that track and analyze the popularity of top searched keywords across various regions and languages in Google Search. It provides up-to-the-minute data on trending keywords, which can accurately guide your content strategy and enhance SEO results. Using Google Trends for SEO extends beyond just identifying trending keywords. Let’s look at some of its significant benefits:
- Comparative Keyword Research: Google Trends allows you to compare and check the popularity of keywords and phrases. You can use this feature to determine which keywords are gaining momentum in your niche.
- Seasonality Insights: This platform provides a clear representation of search volume spikes for different keywords, which can be indicative of seasonality. This insight is essential to plan your content calendar effectively.
- Regional Search Trends: Importantly, Google Trends also provides geo-specific insights, which can assist with local SEO efforts.
2. Utilize Keyword Research Tools
Technological advancements have led to the emergence of various potent keyword research tools like SEMRush, Ahrefs, and MOZ. Their inherent trending keywords functionality can provide you with a comprehensive keyword strategy targeted towards your specific industry, language preference, and even your competitors. Here are a few ways these tools may enhance your keyword strategy:
- Extensive Keyword Data: These tools offer crucial keyword data, such as keyword difficulty, search volume, and cost per click (CPC). This ancillary information can help you strategize your SEO efforts with precision.
- Competitive Analysis: You can use these tools to discover the keywords your competitors are ranking for, thus, get an edge in your SEO approach.
- Content Inspiration: The trending keywords functionality also suggests a plethora of keyword ideas, which can be employed for brainstorming content topics.
Table: Comparison of Keyword Research Tools
| Tool | Keyword Research | Competitor Analysis | Export Data |
|---|---|---|---|
| SEMrush | Yes | Yes | Yes |
| Ahrefs | Yes | Yes | Yes |
| MOZ | Yes | No | Yes |
3. Monitor social media trends
Social media platforms like Twitter, Instagram, Facebook are not only vital sources to find trending topics and keywords but also act as catalysts for setting new trends. They have a substantial active user base that contributes to the ever-changing digital landscape. Twitter boasts 330 million monthly active users, Instagram has 1 billion, and Facebook tops with 2.7 billion as of 2020.
Monitoring the trending hashtags and topics on these platforms can provide you with valuable insights into what your audience is currently interested in, enabling you to adopt these keywords into your SEO strategy and content creation process for better visibility and engagement. Here are some pointers on how you can effectively monitor social media trends:
- Use dedicated tools: Utilize social listening tools like Hootsuite, Sprout Social or TweetDeck, that provide the feature to monitor trending hashtags and topics.
- Follow relevant influencers: Influencers often broadcast current trends. Following them could give you the upper hand in identifying these trends on time.
- Stay tuned to the ‘Explore’ section: Most social platforms have an ‘Explore’ or ‘Trending’ section which showcases what’s currently popular.
It’s crucial to keep your content up-to-date with these trends to ensure more significant reach and engagement. You can use the information gathered from the trending topics to create blog posts, articles, infographics, and other forms of shareable content.
4. Explore Google AutoComplete and Related Searches
Google’s AutoComplete and the Related Searches features are other efficient ways to identify trendy and keywords. They generate predictions and suggestions based on what internet users are searching for, offering a list of potential trending keywords for your consideration. Exploiting this feature can significantly help in tailoring your content to your audience’s search behavior, thus boosting your organic search ranking.
For instance, when you begin to type a query in Google’s search bar, you’ll notice a drop-down menu with a list of suggested search terms. These are some of the most popular keyword searches related to your original input, indicating what other people are also looking for.
| Steps | Description |
|---|---|
| 1. Type Relevant Words or Phrases | Enter initial words or phrases related to your content into the Google search bar. |
| 2. Analyze the Suggestions | Observe the drop-down list of autocomplete suggestions, as these are potential keywords to consider. |
| 3. Explore ‘Related Searches’ | After searching, scroll to the bottom of the results page to review additional keyword ideas under ‘Related Searches.’ |
These keyword discovery practices, along with regular evaluation and adjustment of your SEO strategy, will help you keep up with the latest trends and reach a wider audience.
5. Stay updated with Industry News and Blogs
Being in touch with industry news and blogs is a crucial part of digital strategy. It helps not only to identify trending topics and keywords related to your business, but also to gain insight into the latest market trends and competitor strategies. Integrating these top trending keywords into your content can lead to improved visibility, higher search engine rankings, and ultimately increase organic traffic to your site.
Here are some ways to stay updated with industry news:
- Subscribe to respected industry publications and newsletters – updates will be delivered directly to your inbox
- Follow industry experts and influencers on social media
- Participate in online forums and discussion groups relevant to your industry
- Regularly check keyword trends using tools like Google (Keyword) Trends or BuzzSumo.
When you come across an interesting topic, try to provide your own unique perspective or insights based on your expertise and experience. Blogs are not only about selling your products or services, but they are also about sharing valuable information and building authoritative relationships with your audience.
6. Use Google Keyword Planner
Google Keyword Planner is a fantastic resource when it comes to finding keywords for SEO. It allows you to discover new keyword ideas, understand how top keywords for SEO are performing, and decide which ones may be best to incorporate into your content strategy. By fine-tuning the filtering options, you can generate a list of the most relevant and high performing keywords for your business.
The Google Keyword Planner allows you to:
- Find new keywords: Enter your products or services, and Google’ keyword search analysis ability will suggest related keywords.
- Get search volume and forecasts: Understand the keyword popularity on Google for any search term and predict future trends
- See how your keywords perform: Get historical metrics to see how your keywords have performed in the past.
The Role of Google Keyword Planner in SEO statistics:
| Statistic | Description |
|---|---|
| Top of Page Bid | The estimated higher range that advertisers have paid per click for a keyword to appear at the top of the search results. |
| Competition | The relative number of advertisers bidding on a keyword compared to all keywords across Google, based on the selected location and Search Network targeting. |
By skillfully using Google Keyword Planner, you can navigate the competitive landscape of your industry and boost the visibility of your content in search engine results.
7. Competitor Analysis
In the digital world, keeping a firm grip on your competitors’ strategies is as crucial as defining your own. Competitor analysis not only helps to identify your SEO competitors but also provides significant insights into their marketing tactics such as the keywords they use, their target audience, their strengths and weaknesses, etc. This helps you to shape your own SEO strategy smartly.
One such powerful tactic is the identification of trending keywords being used by your competitors. Tools like SEMRush and Ahrefs are excellent for this purpose. These platforms provide a detailed breakdown of the specific keywords your competitors rank for organically and the value of these keywords. Here’s how they can help:
- Uncover Keyword Opportunities: You can discover new niche keywords that might not be on your radar, but that are bringing traffic to your competitors.
- Understand Keyword Value: They provide a comprehensive view of the keywords’ cost per click (CPC), volume, keyword difficulty (KD), etc.
- Monitor Keyword Rankings: These tools allow you to monitor your competitors’ keyword rankings over time. This can show how their SEO strategies evolve, and which keywords are the most useful for them.
Leveraging these tactics can be a potent way to continually refine your SEO strategy and stay ahead in the game.
8. Use YouTube’s auto-suggest feature
As the second largest search engine globally, YouTube has become an invaluable resource for digital marketers aiming to enhance their SEO game. An often overlooked but highly effective feature is the platform’s auto-suggest feature.
Leveraging YouTube’s auto-suggest feature can unearth a plethora of Google’s trending keywords, phrases and terms, many of which are long-tail keywords that are more specific and less difficult to rank for. According to Backlinko, long-tail keywords make up 70% of all YouTube searches, which underscores their importance in video SEO.
Furthermore, these suggestions can deliver quick insights into your audience’s search behavior – what they are looking for, the language they use, and their main pain points.
Here’s how you can make the most of YouTube’s auto-suggest feature:
- Type Your Main Keyword: Simply start typing your main keyword in the YouTube search bar. The auto-suggested keywords that pop up provide a great list of ideas.
- Predictive Analysis: These suggestions are not random, but based on the past searching behavior of users. This helps you to build content that’s in high demand.
- Understand Popular Formats: Not just keywords, these suggestions can also reveal popular content formats. Look for terms like “tutorial”, “review”, “comparison” etc. in the suggestions.
Engaging with such data-driven approaches can significantly bolster your SEO efforts, leading to improved rankings, increased organic traffic, and ultimately, higher conversions.
Conclusion
The constant evolution of virtual spaces calls for an agile and effective SEO strategy, central to which are trending keywords. By leveraging the discussed methods, businesses can stay ahead of trends and capture a larger share of organic traffic. It’s essential to note that while finding trending keywords is a key part of the puzzle, integrating them organically into content and aligning them with SEO strategy is crucial.
The future of organic traffic and ranking high on Search Engine Results Pages (SERPs) lies in the smart use of trending keywords. Remember, the comprehensive strategy is key, and Phoenix SEO Ninja can help you in unlocking your SEO potential and winning the game.
Frequently Asked Questions (FAQs)
Trending keywords are crucial to SEO strategy as they help in driving more organic traffic to your website. They are the current buzzwords that internet users are looking for. Incorporating such keywords into your strategy can significantly boost your visibility in the digital landscape.
Google Trends is a free tool that shows how often a term is searched relative to the total search volume. It provides insights into the popularity of keywords and presents comparative data to help you choose high-demand keywords.
Absolutely! A thorough competitor analysis can reveal the trending keywords used by competitors. This data can be instrumental in adjusting your SEO strategy to compete effectively. Tools like SEMRush or Ahrefs can provide insight into a competitor’s keywords scenario.
Social media platforms often have ‘trending’ sections that highlight the most discussed topics or hashtags. Keeping an eye on these trends can help identify potential popular SEO keywords.
Yes, keyword research tools like SEMRush, Ahrefs, and MOZ offer functionality to find trending keywords. These tools not only suggest keywords but also provide related metrics like search volume, keyword difficulty, and trend charts, making them an excellent resource for advanced keyword research.